Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Why Are Queue Management Systems Important?

When you’re doing something you love time seems to fly by, but if you’re bored to tears, minutes can seem like hours. And what’s more boring than waiting in a queue? Despite this era of fast-paced and instant service, one cannot escape lining up at the doctors, at the bank, to pay bills or to buy groceries. In a commercial world that revolves around customers, effective queue management is very crucial and technology plays a vital role in this regard. It equips businesses to manage customers effectively even during rush hour and peak season. Queue management is a crucial part of the service industry. It deals with issues of customer management with regards to reducing waiting time, improving services provided and enhancing your customers’ in-store experience. This is how it will help your business grow rapidly.

FASTER PROCESSING

A queue management system takes care of customers’ needs, right from their arrival at the branch to the time their service requirement is fulfilled at the respective counter. It also helps customers select the service required through their phone or any electronic device. The customer then has the convenience of movement while maintaining their position in the queue as he receives a ticket that displays a number. The customers can also gauge their waiting time.

IMPROVE PRODUCTIVITY AND OPERATIONAL EFFICIENCIES

An effective queue control system can lead to a significant improvement in an organization’s service efficiency. When queuing, customers are dealt with at a fast and efficient pace and fewer staff members are required which frees up staff time to deal with other essential matters.

ENHANCED CUSTOMER EXPERIENCE

‘The customer is king’ and keeping customers happy is the ultimate business goal. Queue management kiosks provide the functionalities of allotting and printing tickets for customers to help them enjoy the benefits of a virtual queuing system. Customers are connected to the interactive visual media while they wait to be assisted. With Customer Feedback Devices attached to QMS, organizations can get instant customer feedback. This data is further utilized to enhance customer experience and services.

HIGHER ENGAGEMENT

It helps provides a systematic method to monitor staff performance in a streamlined, hands-free process. The goal is to enhance the service quality and save your organization’s time and money by completing tedious tasks automatically. In turn, this increases the productivity of your employees by allowing them to focus on their core areas of talent.

DECREASED WAIT TIME

With QMS, customers wait time has decreased by a great extent. Managers can do a better job of monitoring lines and reallocating resources when they’re notified. The average wait time is decreased with real-time queue management which then helps organizations prevent service breakdowns and assist businesses to run more efficiently.

REAL-TIME PERFORMANCE MONITOR

Queue management systems help monitor real-time performance and offer reports for strategic management purposes. It helps top management access the data of all registered branches in real-time to monitor performance across the entire company. This helps organizations to integrate reporting into the business process. It also helps compare statistics on staff and performs statistical analysis of data for future needs.

Queue management systems have a comprehensive list of benefits that help accelerate your business and positively impact it. Adapt to an energy-efficient, time-saving and systematic approach of queue management with Q-Sys.

Cheap Web Design: Choose It And Buy Your Peace of Mind

You had been wondering and getting apprehensive each time you realized you had very little or no experience with web design. It is the cheap web designers who can solve your problem. Taking help of internet to trace such designers can be very beneficial, a word of caution for you though- make proper enquiries and satisfy to the authenticity of their existence. Wherever you feel doubts or confusions, you should ask for few past references of satisfied customers. This way it will help you clear all doubts directly from their earlier customers.

Selecting the service providers will make sure that you get your designing needs fulfilled at reduced cost. Finding such designers would not be difficult with a massive competition all around where each service provider is well- known to charge their customers a very low price in return for services rendered by them. This way you can be sure of return to your investment.

Once you have selected cheap website design and seen it up and running, attracting good traffic, you should pay head to taking measures that can increase traffic flow towards your website. It is in this reference that link building and banner ads are very effective. Besides these two options, there is a third option, which is considered to be a sure shot way to find more business for your web. This would involve coming up with a good site. This will facilitate you in providing with greater details about your products and services.

It is advisable to include some of actual information that will make it more productive and meaningful for visitors to your site that is the result of selection of cheap website design. Having this will make the website more interesting and useful where visitors may even take print outs of the information that is contained in it. Having backdated and stale information is a strict ‘no no’. Keeping the information latest and current is seen by many experts as a prudent move that will ensure visitors can corroborate required information from other available means at their disposal. It will also leave a positive impact on their minds where they will feel satisfied and assured that your website is a genuine one.

Investing in the Commercial Tampa Real Estate Market

For years, financial expert have made it clear that one of the best investments that a person can make is real estate. Of course, in this day and age – as has been the case throughout history – the most important investment most people ever make during the course of a lifetime is that of his or her primary residence. Indeed, you may be like many, many people who have invested a significant amount of their life savings in your own home.

With that said, you may also be interested in making the purchase of additional Tampa real estate for investment purposes. Of course, a good number of people who take this course end up buying residential real estate that they either remodel and resell (oftentimes called flipping) or that they utilize as rental property. On the other hand, an increasing number of people are also investing in commercial real estate as a means of enhancing their financial portfolios.

If you are interested in investing in commercial real estate in your community, there are five tips or pointers that you need to keep in mind before you make the plunge and make the purchase of commercial real estate for your own investment portfolio.

1. Learn how to identify appropriately the most suitable commercial real estate prospects. In other words, you need to take the time to consider which types of commercial real estate options will make the most sense for your overall financial portfolio.

2. Learn the basics of commercial real estate investing. You need to understand and appreciate that there are some significant differences between purchasing and owing residential real estate as opposed to investing in commercial real estate.

3. Learn how to quickly assess and evaluate different potential commercial real estate transactions. The Tampa real estate market can be competitive for commercial property. Therefore, you need to be able to swiftly analyze a particular investment to determine if it is appropriate to your situation. A professional Tampa real estate agent can be helpful in aiding you in these calculations.

4. Come to a logical understanding of all factors relating to a particular commercial real estate opportunity and the financing you can access for the purchase. The bottom line is you need to understand what your financial obligations will be when it comes to purchasing a particular piece of property. You need to make certain that it is an investment that you not only can afford but that will financially benefit you well into the future.

5. Come to an understanding of the potential risks and benefits associated with becoming involved in any Tampa real estate transaction. In other words, you will want to undertake a cost and benefit analysis. Generally speaking, the typical commercial real estate investor simply cannot afford to invest in such property that does not allow for a regular and strong stream of revenue. Indeed, it will be the revenue generated from the property that will service the mortgage loan that needs to be obtained to make the purchase and investment in the first instance.